Merlin Entertainment


merlin entertainment head office contact number

Merlin Entertainment is the parent company of many popular entertainment parks and attractions.

Merlin Entertainment Connection Numbers:

Merlin Entertainment Number
Head Office 0844 453 0253
Alton Towers Booking Line 0843 557 3820
Thorpe Park 0843 557 3627
Legoland 0844 826 1900

By calling the above numbers, we can connect you to those Merlin departments. All calls to this number cost 7 pence per minute, plus your telephone network access charge. Please note we are not associated with any of the companies listed on this website. We offer a call connection service.

Merlin Entertainment Opening Hours

Department Opening Hours
Merlin Entertainment Head Office 9am-5.30pm, weekdays

Merlin Entertainment Head Office Address

Department Address
Head Office Merlin Entertainments
3 Market Close

Who insures Merlin Entertainment?
Merlin Entertainments mission statement
Merlin Entertainments competitors

Merlin Entertainment

Merlin Entertainments is the largest entertainments company in Europe. It owns and operates over 114 attractions in 23 countries. Merlin Entertainments has a unique resource, Merlin Magic Making, where the in-house creative team is constantly thinking of new ideas to make the attractions even better. You can even sketch or write down your own creative ideas to send to Merlin- the team may even make them a reality.

Merlin Attractions

With over 100 attractions, Merlin is a globally recognised entertainment brand. Here are some of the company’s most famous attractions:

  • Sea Life
  • The Dungeons
  • Coca-Cola London Eye
  • Madame Tussauds
  • Legoland and Legoland Discovery Centres
  • Warwick Castle
  • Alton Towers
  • The Blackpool Tower
  • Thorpe Park
  • Chessington World of Adventures
  • Shrek’s Adventure

The company also operates some of the biggest theme parks in Germany and Italy, Heide Park and Gardaland respectively.

Legoland is a global brand of family-friendly resorts with hotels and holiday villages attached. In Florida, the Legoland Water Park has a wave pool, a lazy river where you can build your own raft and body slides.

Alton Towers is the UK’s number one theme park. The park recently opened a rollercoaster restaurant, where your food is delivered to you from a rollercoaster which is in the restaurant, as well as a virtual reality rollercoaster- a world first.

Shrek’s Adventure is a brand new walk and ride family attraction situated in London, themed around the popular film franchise, Shrek. You’ll ride a 4D bus driven by Donkey and help Shrek and his friends save the kingdom of Far, Far Away.

There’s so much adventure to be had at Warwick Castle. You can discover the castle’s 1,100 years of history or let the kids find out for themselves with Horrible Histories. If you’re brave enough (and over the age of 10!) head down to the dungeon, where live actors put on a spectacularly terrifying show. You can see some amazing birds of prey, and if you still haven’t had enough of the castle, you can even stay overnight in the 14th Century tower. Alternatively, you can go glamping in the castle’s grounds, where you’ll be treated to a medieval buffet with entertainment such as archery for the kids.

Merlin Pass

The UK Merlin Annual Pass gives you the chance to enjoy unlimited access to 32 attractions across the country, including Alton Towers, Legoland and the London Eye. You’ll also save 20% on dining at the attractions, get 50% off the ticket price for family and friends and get 50% off at other Merlin attractions around the world such as Madame Tussauds New York, Melbourne Aquarium and Legoland Deutschland.

How much is a Merlin Pass:

The Standard Annual Pass, for 12 months entry to 32 attractions costs £169 for an individual or £129 per person for a family ticket. The Premium pass costs £209 per person or £169 per person for a family pass, with priority access to all attractions, no restrictions and a privilege pack of discount Fastrack tickets and more. There is a VIP pass, which grants you priority entry, unlimited fast-track and drinks refills is currently sold out. The VIP pass costs £699 per individual or £599 per family member.

Merlin Pass Discount

You can use a £50 Tesco Clubcard voucher to exchange for a Merlin Annual Pass for one person. For around £30-50 extra, you can upgrade to the premium pass so that there are no entry restrictions. Many people praise the offer, saying that they save their Clubcard vouchers each year for the pass as it pays for itself within a few weeks.

Merlin Tickets

To get tickets for a Merlin attraction, you can visit the attraction’s website and book online. Alternatively, you can call the booking line (you’ll find the Alton Towers, Thorpe Park and Legoland Windsor numbers at the top of this page) to get tickets. Lastly, you can buy tickets on the gate, but be warned that buying on the day is often more expensive than booking in advance.

Newspapers and websites will often have coupons or vouchers for money off a Merlin attraction or 241 entry. Look out for such offers in your local newspaper or online.

Popular questions about Merlin Entertainment

Who insures Merlin Entertainment?

Merlin Entertainment and all of the companies associated with it are allegedly insured by Willis Limited, an insurance broker that is part of Lloyd’s.

What is Merlin Entertainments mission statement?

The company mission statement is to deliver memorable experiences for guests around the globe.

Who are Merlin Entertainments competitors?

The biggest competitor for Merlin Entertainments is most likely Walt Disney Parks and Resorts, who are another global entertainment brand in charge of the likes of Disneyland in California and Walt Disney World in Florida.

About Merlin Entertainment

Back in 1998, Nick Varney and the senior management team of Vardon Attractions bought out the company to form Merlin Entertainments, thanks to financial backing from Apax Partners, who later sold the company to Hermes Private Equity. When Legoland came up for sale in 2005, Mr Varney wanted to buy it but Hermes didn’t want to invest any more money so they sold the company to Blackstone Group. The company went on to acquire Madame Tussauds in 2007 and opened Legoland Florida in 2010. Later that year, the company acquired several Australian attractions such as Sydney Tower, Melbourne Aquarium and Falls Creek Alpine Resort.

Today, Merlin Entertainment is based in Poole, Dorset but is technically USA-owned. The company has 124 attractions, 3 holiday villages and 16 hotels in 25 countries around the world.

There are over 59 million guests attending Merlin attractions each year, as well as 27,000 employees working hard to make the guests experience enjoyable.

For more information about Merlin attractions, products and services, call the Merlin head office contact number.

Review Date
Reviewed Item
Merlin Head Office
Author Rating