New research shows that the average Brit uses gadgets 60 times a day – basically the equivalent to every 16 minutes – are you guilty of this?
The new research shows the extent to how much British adults rely on technology.
The survey of 1,000 British adults published by ElectricTobacconist.co.uk as part of the UK Gadget Usage Report 2017 revealed that the average Briton owns two gadgets – such as smartphones, tablets and Fitbits/activity trackers – and utilises these on average, 60 times per day.
The most relied upon gadget
Unsurprisingly, smartphones were relied upon the most by a long way, and are used 47 times – or every 20.4 minutes – per day.
Tablets fell into second place, and are used 13 times each day – or every 1 hour 13 minutes.
Activity trackers such as Fitbits, MP3 players and vapes were used less frequently but still every day by those who use these gadgets. On average, owners of these devices reached for the former two devices 3 times per day and the latter twice per day.
Pascal Culverhouse, founder and CEO at ElectricTobacconist.co.uk, said: “It’s amazing to see just how huge a part in our lives a lot of forms of gadgets and technology now play in our minute by minute lives – never mind day to day. Looking at this data, British adults are unable to go even ten minutes without using a gadget, with smartphones being the most commonly utilised.
“However, given how sophisticated gadgets such as smartphones have become, it is not entirely unsurprising – in 2017 smartphones fulfil so many different requirements and possess a multitude of functions beyond simple telecommunications. From navigation and internet browsing to calculations, photography and entertainment, users can find a valid reason to use them to fulfil a huge number of tasks and needs.”
The difference in sexes
According to the data, the fairer sex uses their gadgets most frequently, reaching for them an average of 66 times per day – or every 14.5 minutes – compared to men who do so 54 times each day – or every 17.7 minutes.
18-24-year-olds have the heaviest gadget habits – reaching for technology more than 124 times per day – and seemingly have gadgets almost permanently at their fingertips, using them an astonishing every 7.7 minutes every day.
The Glastonbury Goldmine
And it seems we’re not willing to leave our tech at home when we’re living in a field for the weekend either.
As 135,000 festival goers gear up for Glastonbury this weekend, new research by gadget insurer Protect Your Bubble reveals that over £80 million of tech will be taken to the festival this summer.
With more than 10 million Brits planning on attending a festival this season alone, each reveller intends to carry a whopping £593 of gadgets in their rucksack – making music festivals a hotbed for crime, accidental damage and loss.
Smartphones are now a key element of the experience, with 85% of festival goers packing smartphones for festivals in the last three years. The top reasons for taking mobile phones this year include contacting friends if separated, showing off on social media and keeping in touch with friends and family at home.
Smartphones aren’t the only gadgets at risk. Believe it or not, 23% of festival goers plan on taking their laptops and one in ten pack tablets or iPads. Worryingly, almost half of revellers admit to leaving smartphones unattended in their tent, with 12% leaving laptops and 9% leaving tablets an open target for thieves.
Yet some festival goers have taken the opportunity for a digital detox. The top reason cited for leaving mobile phones at home entirely include not wanting to lose it, not wanting it to be stolen and wanting to enjoy the festival technology-free.
Keeping your phone safe at festivals
Rob Basinger, head of UK at gadget insurer Protect Your Bubble, says: “More than 1 million Brits plan to hit a festival this season, either on home soil or overseas and, for many, it’ll be the highlight of the summer. But when you’ve had a few ciders, you’re up to your knees in mud and living in a tent for a weekend, the risk to your valuables is considerably higher.
“Keep your smartphone safe by not leaving it unattended in a tent or a car, and don’t store it in your back pocket when you’re in a crowd – instead, keep smaller valuables under cover in a money belt. With British festivals traditionally a soggy affair, you can also protect electronic devices from the elements by ensuring they’re kept in a water-tight zip lock bag.
“You needn’t leave your smartphone at home for fear of accidents – just ensure you have appropriate cover for it before you leave home, should the worst happen. To avoid the queues for battery charge points, take a portable charger or a cheaper backup phone – but remember to share the number with your mates.”