woman in Aldi

Aldi V Lidl – Who Comes out on Top?

The rise in popularity of Aldi and Lidl over the past few years has been unmistakable, and it’s safe to say that the supermarkets have now replaced the top four as the ‘go to’ weekly shop choice, for some people. Although perhaps not as aesthetically pleasing with products stacked in enormous piles on removable pallets all around the shop, the bargains in these German based supermarkets are far too good to turn down, with many people saving hundreds a month on their shopping, and more and more converting the same way. Despite the low prices, shoppers have even insisted that a lot of their products are in fact nicer than that you can buy in your average Tesco or Asda, especially in times where they have mimicked luxury brands to produce their own products and sold them for, literally, a fraction of the price. There is no denying that the two stores are extremely similar. In fact, you could easily be in one and mistake it for the other not only because of the ridiculously cheap prices but even in the way that the shop is laid out in a slightly, er, casual, style. But when it comes down to it…which one is better?

Aldi, believe it or not, recently overtook Waitrose to become the UK’s sixth largest supermarket, which is a clear example of how the way us Brits shop is changing. If you’re particularly observant, you will find that in several cases, a Lidl and an Aldi will be situated within a close range of each other. This really hots up the competition. If you’re lucky, you could go into both shops and hunt out the bargains in each, but if the one’s in your town are a considerable distance apart, it might be worth knowing which one to choose.

Aldi’s Special Buys

If you are not yet aware of the Special Buys available at Aldi then where on earth have you been?! The Aldi Special Buys discount some amazing products (that are available in supermarkets elsewhere, often for around double the price) and they are available for a LIMITED TIME ONLY. Cue scrambling shoppers rushing to get the last of the coconut oil. Etc. Epic Special Buys in the past have included the award-winning Lacura Caviar face care for women that, at only £6.99, was compared to luxury brands of £90 or more. This was so popular that there was a limit on how many customer’s could purchase at any one time. Special Buys also apply to grocery products and big brands such as Tilda Rice and Frylight cooking oil are significantly cheaper than in supermarkets. The Special Buys change every week but once they are gone, you may never see them again! These discounts could be a definite reason as to why people choose Aldi over Lidl.

Lidl is Cheaper…?

A study conducted by The Guardian saw a reporter go into both an Aldi and Lidl store and buy the same things. Her found that a tin of own brand tomato soup in Aldi is 48p, whereas in Lidl it was just 24p. Prices on more essentials included baked beans and a pack of 10 eggs where Lidl was cheaper both times. Obviously, everything in each shop was not compared but from this I think you can make the assumption that overall in Lidl, you can expect to pay less than in Aldi. The report also stated that Aldi appeared as more of a stereotypical discounted store ( a bit jumble sale like) whereas Lidl appeared neater, cleaner and overall, a more pleasant shopping experience.

Aldi Sells More of the Good Stuff

Aldi have been praised in the past for their cheap but great quality fruit and veg, whereas shoppers at Lidl have said that their fruit and veg selection isn’t anywhere near as good and that it tends to go mouldy after just a couple of days. Aldi also do the ‘super six’ deal which includes their weekly offers on fruit and veg of six different kinds. Aldi will pick the six every week and you will be surprised to find how low the prices are. This week alone, carrots and leeks are just 90p per kilo and also of a high quality. Whilst Lidl also have cheap fruit and veg produce, the quality is questionable, according to customers.

Lidl Stocks Bigger Brands

You may have noticed if you have been to Lidl that they sell a lot of the brands that we know and love, Heinz, Uncle Bens, Warburtons etc. A lot (or most) of the things sold in Aldi are Aldi’s own brand and are a close replica to popular brands in other supermarkets. Whilst some have said they are just as good, if not better, a lot of shoppers prefer the brands that they know, love and can trust and the fact that they can buy them in Lidl for a cheaper price than other supermarkets is a huge winner.

Whilst both of these bargain alternatives to shopping are a great choice when it comes to saving money, based on quality and choice of products, it seems that Aldi comes out on top. Happy shopping!

 

Leave a Comment